When starting an online business, you will struggle at finding your niche market.
Trust me; I’ve been there.
Of course, you will want to choose a niche that will be profitable. What if I told you that just by thinking this way you are setting yourself up for failure.
Yes, that is right, you will fail!
You might say, “Well Paul; that is not very encouraging.”
Sure it may not be what you want to hear, but it is the truth. The truth is what will make your online business, your niche market successful, but I’ll talk more about that later. First, let me tell you about the route that most people will follow.
The Path Most People Will Follow.
Many will start out with an idea to start a website but then don’t know what they will put on their website. So they turn to searching online for ideas, most of the time looking for ones that may provide them with an easy and quick return.
They will find millions of ideas for niche products or services. These sites will promise to have a system that will be an easy sell with big profits. Sorry if I’m starting to sound like an MLM, but it’s true. You will have no shortage of finding the next best thing since sliced bread.
People are willing to dish out a few dollars to get the information on how that person apparently made a gazillion dollars in 1 week using his or her tried and tested niche market system.
Come on people, wake up and smell the coffee. The only way that person can make a gazillion dollars in 1 week is by selling false hopes of an idea to people like you!
Sure the system may have a speck of truth in its message. It may have truth in its message, but that won’t help you become successful. It’s like all the food packaging you see these days. The other day I saw a water bottle with a label saying “No Cholesterol.” The last time I checked my knowledge on water, it never did contain cholesterol, or shouldn’t. Would hate to see what type of bottled water had cholesterol in it, but that will have to be a topic for another website.
Where are you going with this Paul?
What it all boils down to is making sure your niche adds value to another person’s life.
If you are getting into creating an online business only to scam money out of people’s wallets at any price, you will lose, you will fail.
Sure you may be able to scheme a few dollars from people, but they will wise up quickly to your scheme and never come back. Then the word will also get around on how your service is a scam and nobody new will try it out. You’re done unless you have no values and decide to start another scheme under an alias.
Unfortunately, many do move on to the next scheme under a new name and brand. Then even worse, the same people that got burnt the first time with the initial scheme will fall into the deadly pit of finding another sure-fire way to make money online, and fall for it again. Again only that scammer is the winner from thousands of suckers throwing money his or her way.
Rid Yourself from Greed and Laziness!
I know the truth can hurt but if you are one that keeps looking for the next best thing, get rich quick scheme as mentioned above, then you are letting your greed and laziness ruin your ability to succeed online.
Choose your Niche Market
So how do you choose your niche? You don’t! The niche should have already chosen you. It’s the same when you do groceries. Do not go to a grocery store blindly, you make a list and only come out with on that list. If you go in blindly you’ll get out with a whole bunch of stuff you don’t need.
You already know what things you enjoy to do. You have interests where you have more knowledge than the average person. You have a passion for a particular subject or activity; you enjoy explaining it to others, but don’t have a large local interest in the subject?
Then any one of those interests or subjects can be your niche.
-If you have only 10 to 20% more knowledge on a subject compared to your audience, then you can help that audience.
-If you remain truthful and remain within the limits of your knowledge, then you will help people.
-Sharing your knowledge on a subject is a huge niche market. It is the foundation of what the Internet was built on; it is the reason the internet is successful and will be the reason your niche can be successful. No get rich quick schemes can ever compete
None of the Get Rich Quick schemes, secret formulas or apps can ever compete against you providing a product that adds value to a person’s life in a truthful manner.
What do you do Now?
Make a list. Just like making a grocery list, you don’t go into the grocery store blindly because you will just come out with a bunch of stuff you don’t need. You don’t want to start a business just because there may be a big market in it. It will be fine at first, but I’m sure with a little time it will feel just like any other job. You want to find the niche where passion will drive your creative energy.
Start making a list of things you enjoy. It can be eating, drinking, sleeping, even breathing; you name it anything you enjoy doing write them down.
Now highlight those that you feel you have a good knowledge on the subject. Highlight those you think you may know 10-20% more than the average person.
Cool, you are getting closer to seeing the niche market you already had within you.
When you look at the list, is there one that jumps out at you, one that you spend most of the time thinking about but never seem to have enough time doing? Then that is the one you want to choose.
You Identified your Niche, Now What?
Now that you found your niche that you are willing to make into a global online business, will you be able to meet demand? That is to say, does your subject have enough substance to it so you can write 2-3 blogs per week about it?
Yes, you have! Any niche you choose will have more than enough subjects to branch out and create thousands of posts.
Let’s look at a niche example, like tea. Let’s say you love tea and everything about it, but you wonder how many posts can I write about tea?
I would say start listing all the different types of teas. I’m sure there are a few different types teas. Then under each type of tea, there are probably different flavors. Then for each flavor, you can list how to prepare each one, or list how to prepare each type in different ways. You can talk about the origins of each type or flavor. How each method of preparation were developed.
I think you can see where I am going with this. Even though most people think of tea of coming in a teabag, you throw in boiling water and drink; there are thousands of various ways to talk about tea to keep you busy for many years.
So no matter what niche was chosen, you will be able to provide value to people in a truthful manner.
Check to see if your Niche Domain is Available
What happens when you provide a product of value in a truthful manner?
People will trust you. People will come back; they will refer their family and friends to go to you.
When that happens people will trust the products you are suggesting, because you are providing it to them truthfully.
No BS, no snake oil bottles, just the honest truth about the products you are suggesting. Sure some may come back to say they didn’t like your recommendation, but that doesn’t mean you were dishonest. It may only be a matter of personal choice; there will be some things you suggest that people will not like.
Guess what; you can’t please everybody. Welcome to reality!
Now I have my Niche, where do I Start my Online Business?
That choice is fully up to you. You can go at it by the seat of your pants and struggle through the learning process on your own with hosting sites like Wix or GoDaddy. They are all strong hosting sites with various levels of support and options.
Wealthy Affiliate (WA), the hosting site that I am part of not only provides a robust place to host my site but for a flat fee it allows me to host up to 50 sites. The best part is its training and community. This level of support is unseen in any other web hosting platform.
All these web hosting platforms offer affiliate programs. That is to say that if you were to sign up for a Premium membership at Wealthy Affiliate I will receive a commission, but that could also be true if I refer you to Wix or GoDaddy. I just prefer all the benefits WA offers over the other sites.
The Ultimate Reason to Sign up to Wealthy Affiliate!
It is FREE to sign up
No credit card needed! You can sign up for free, access the beginner training and member chat support, host 2 free sites…did I mention for free?
Here is a quote I like to follow , “You don’t have to be great to start, but you have to start to be great!”