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How to Create a Good Website

If you are reading this, you probably already started building a website and want to learn how to make a good website for conversions.

You want a successful website that will convert readers over to other sites that will be helpful to the reader and in turn may provide you an affiliate commission.

How to Create a Good Website Banner

One of the first questions you must ask yourself is, "What is considered to be a good website?"

Some may say a good website is one with great visual design aspects with beautiful reactive content and marvelous photoshop imagery.

Others will say forget all that flashy stuff, just put the good content...No need for images!

The is not necessarily better than the other.

It depends on your audience.

Let's take an example of going to a bookstore that offers all levels of print such as magazines, newspapers, paperback novels to they still make those?

The way that the books/magazines/newspapers are designed is all based on who their audience is and what is the print's goal.

If you compare the flashy magazines versus plain paperback books.

Website audience example books vs magazines

They both have dedicated audiences and some of that audience will flip-flop over both types depending on their need at that time.

So what does this mean to you? How does this help you figure out how to build a good website?

You can learn from these examples, let me explain with the following sections:

1-Be Clear About Who You Are

When someone visits your website it should be very clear what your site is all about.

Don't try to be something that you are not.

If you are a single blogger talking about a particular topic don't pretend you have a global conglomerate company behind you.

People need to know right away if you are real or trying to pretend that you are something that you are not.

That only creates doubt, which will make them hit the back button and visit another site.

Another way to ensure a visitor to your site can trust you is by building your site by fulfilling their expectations.

Meaning, if you are a blog site, don't make it look like an online store similar to Amazon.  You may think having a dozen or so banners all over your landing page will peek their interest and click.

In most cases, it will result in a bounce right of your site.

I'm not saying you can't have any advertising or affiliate banners, but you should keep them to a minimum and ensure it is relevant to your content.

2-Easy Navigation

When I started I was naive to think that everyone would visit my site on the home page.

It was quickly apparent that would not be the case.

People that visit from organic search engine searches like Google, social sharing, and direct referral can land on any page of your website.

That is why it is crucial to have a website that is easy to navigate.

So that means having menus and navigation elements should be where people expect them to be.

The labels should be clear and easily understood where they will bring you.

3-Transition to the Next Conversion Should be Seamless

As people can land on any page of your site, you want to make sure that each landing page or post should have a conversion goal.

The conversion should be clear, simple and seamless.

Your content should be relevant throughout your post or page and your funnel should direct them to the next step.

It is as Simple as That!

If you maintain the same process for each landing page or post your website will be effective.

I now follow this process for all my new landing pages and posts.

Try The 3 Steps on Your Next Landing Page

Online work has many layers and I too am constantly evolving, learning and tweaking my websites.

When I started I was working alone, trying to figure out this whole online business.

If you read any of my other blogs you now know that I no longer am alone.

Not only is my wife now working with me but I also have unmatched resources, support, and training available from the Wealthy Affiliate community.

If you want more details on how to build your website for success then I encourage you to check out Wealthy Affiliate by clicking here.

If you have any question or comments please leave them below. We always appreciate hearing from our readers.

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Paul from pbworkfromhome author

I learned Everything About Building an Online Business From Wealthy Affiliate

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About the Author Paul

My online journey started in 2008 when I was tired of working for somebody else. I searched the internet for years trying to find out how to make a living from home with an online business. In 2015 I finally found the information and support from a website just like this one

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  • ZEGU says:

    Thank you so much for this very informative post. Creating a website is something that has given me sleepless nights at some point trying to figure out the best theme to choose.
    I like the bookstore analogue you have used here with its different magazines. It makes a lot of sense and explains some of the questions I had.
    I want to build a website to promote affiliate marketing products, what website theme would you recommend?

    • Paul says:

      The process of building a good website for your audience can be a challenge. You first need to know who your audience is. I try to narrow it down to a person. I create a character and then I try to write to that character the same way that I would speak to him or her. 

      The same thing should be considered for choosing a theme.  Just remember the pointers I provided in this article. Sometime sit’s not all about the bling bling! I believe if you are writing about affiliate marketing tools then using a plain blog role theme would do just fine. As your audience will most likely be looking for good information about tools to bring their affiliate marketing business up a level. They won’t care about fancy flashy buttons and images.



  • Sunaina says:

    Good post. thank you for explaining in a short and easy way of what it takes to create a good website. Even though we know what type of websites we find to be good it needs to be said for those who are creating as we tend to get carried away with parts of website design that are not as important. What is your trick for keeping on track when building your good website? Yours is better than good BTW…it is great! I have a lot of work ahead of me.
    Keep sharing with us.

    • Paul says:

      It is hard to stay focused when building a website. I am no better than anybody else when it comes time to stay focused. I’m like a squirrel in a nut factory! One thing I try to do is remind self that a real person will be reading this. I ask myself, “If I landed on my page, would I want to stay and read it?” Then I tweak or clean it up while keeping a fresh perspective on my site.

  • Jonas says:

    Thank you Paul for an amazing article!

    I love making websites, and this post really captures the essence of it.

    I am really new to WordPress, and just recently got SumoMe installed for my blog. Do you have any other great plugins for affiliate blogsites? Any must-have plugins that will shake my world? 🙂

    Thanks again!


    • Paul says:

      I use SumoMe as well. Another plugin that I have recently added is Thrive Architect which is a purchased plugin. It really makes building your landing pages much easier and customizable no matter what type of theme you choose. I am currently in the process of updating my pages with Thrive and will work my way to updating my posts as well. You can check out my latest Tools page using Thrive Architect.

  • Nick says:

    Great site and a very useful post.

    There is a minefield of information, and misinformation all over the internet, your post makes this topic seem much clearer.

    I will be implementing these ideas on my own site. Thanks.

    • Paul says:

      I try to keep it real here at pbworkfromhome. We love hearing from people all over the world with different levels of experience working online or at home.
      Let me know if there is anything else I can help with or if you have any questions.

  • Bini says:

    Thank you so much for such an informative site. It’s really helpful for beginners like me.

    Thanks again,

    • paul says:

      Starting a website can be scary for some people but it really isn’t very hard anymore. The trick is learning how to make a good website that converts. So now that you have begun, you are no longer a beginner, you are a doer and on your way to developing a unique online experience.

  • David says:

    Good Info, so many people I see sometimes overdue it with there website sometimes.

    It doesn’t take a lot of banners and links to be noticed..Alot of times especially for me, turns me away from a page.

    It becomes overactive and frustrating to navigate.

    • Paul says:

      Although it sounds easy in theory, it can be difficult to make a site that tailors mostly to you key audience yet not offend or turn off a non-focused audience that visits your site. I agree with you that having a site with too many banners and links every few words is distracting and turns me off as well.

  • Gabriella says:

    Great tips here! I’m going to put these into use for my own websites. #2 is so important!

    • Paul says:

      Having easy navigation IS very important. Following the usual rules of having the main menu at the top of the page and then sub-menus or categories on the left or right sidebar are common and often expected. Having menus and categories in other areas tends to make people uncomfortable.

  • Mona says:

    Hi Paul,
    Reading the three steps, you made me thinking, I’m clear about who I am, my website can easily be navigated, but I’m not sure I understand the transition to the next conversion/conversion goal. Do you mean having more visitors? I had so much joy building my website from scratch especially that I had no idea how to do it but it’s very overwhelming for me still. Thanks for the information.

    • Paul says:

      Most website post or pages will have a goal in mind when they are created. Some sites only want to get a message across but you will like a way to analyze whether that message got across to your reader. That is where you want to see if you met your conversion goal of getting your message across. Other sites want a conversion to direct people to another site, sell a product, or register for a newsletter. Reasons for conversions are various. In the end, you want to lead your visitor to read your whole article and eventually do an action i.e. respond, buy, register or visit another website so you can get paid a commission.

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