Every day I see people selling homemade jewelry online, and like all businesses that involve the creation of something to sell, it comes down to 3 things, but I’ll get to that in a moment. Thousands of people try to make money selling handmade jewelry, but only a few will ever have success.
Ensuring you give it 100% to the following areas will help you reach the success you are looking for when it comes to making jewelry or any other product for that matter. Even though you pay full attention to these 3 areas, remember that with any business it does take hard work and time to succeed.
Ok enough with the parenting chatter, let’s move on.
Being unique sounds easy, but in reality, many styles are very similar. All jewelry pretty much fall under a limited number of categories, such as rings, necklaces, earrings, bangles and so on.
So how do you make your ring different from all the others, but still similar enough not to stand out like a sore thumb?
That is what makes the art of jewelry making so intriguing. Generally, nobody really knows what will make one sell better than another. Sure you can follow market and color trends to predict what the next “Style” will be. Jewelry seems to fall somewhat within the category of art. You can try and predict what is going to trend as much as you want, but it really comes down to personal taste.
The key then is to have several lines or styles for people to choose from. Providing options increases your chances that people will like one of the styles that you have made. That brings us to our next point.
Now we have flowed into marketing. Having a number of styles will provide your customers with choices or comparisons. Take, for example, if you place 2
different styles of jewelry in front of someone and ask which one they prefer, it is human nature that they will choose one, even if they don’t particularly like either one. You now triggered your customer in the satisfaction in choosing something, you have gained their interest to compare to others to be sure they are not settling. You keep the one they chose in front of them, then show another style, if you are lucky they will still prefer their first choice. Hopefully, they chose the same one 3 times consecutively as now they almost feel compelled to buy it, even if they came in to buy a toaster. Sorry, my dry humor jumping in there.
Ok, so it’s nice to know one way to entice someone to buy your product. You may ask, “How do I have them know that I have a product to begin with? It’s not like you have millions to spend on advertising, and if you did, well you would not be thinking of making jewelry, you would be buying it!
Quality is what will keep you in business for the long run. It is all good and fine to have really cool looking jewelry. You may have been successful at having it seen by thousands every day, but if the quality isn’t there, it won’t be long before all those customers spread the word. Those customers will not return, as they have a thousand more options to choose from, and they certainly will not refer their family and friends to you if their jewelry fell apart in a couple of days.
So make sure you take the time to make quality jewelry that can stand the test in time. Taking pride in your art at building jewelry will pay off in the long run.
I have tried my hand at making and selling jewelry at one time, but I was lacking in the skill or maybe more of the finesse required to create unique, marketable and quality jewelry. So over time, I dabbled in a few other adventures to finally land on something I am really digging into.
If you do decide to make your own jewelry and want to sell it online, why not see if you can start that website now for FREE!
YES FREE! Put that credit card away as it is not required for a starter account.
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My online journey started in 2008 when I was tired of working for somebody else. I searched the internet for years trying to find out how to make a living from home with an online business. In 2015 I finally found the information and support from a website just like this one
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