Some of the largest food brands have their beginnings from their home kitchen. They would have started a small home based business from home. Whether it be baking some cookies or pies, or making jars of jellies or relishes, there is no limit to what you can cook up from your home to becoming a full-size business.
You may have ended up here for one of the following reasons.
- It may be that you have a great recipe that many people say you should get into business at selling this stuff.
- You may already have a product and have tried to sell it with a poor return on investment. Putting hours of work making your product then spending money and time at booths for various local events.
For whatever reason you’ve ended up here, we hope to be able to help you find a way to market your product in a manner that you have not thought of or maybe a little apprehensive due to lack of knowledge.
We have never attempted this type of business over all the years of experience working from home. We do have however much experience in selling different kinds of products over the years, and we know of people that do make a living in such a way and were able to provide some added insight on how they succeeded.
Where do you start?
As with all the other home business options we’ve listed on our website, you will also need to do some homework. You will need to check with your local health department, municipality and insurance companies to be sure that you can bake, can or prepare foods in your home for resale. Many regions do not allow for such businesses to run out of your home if you don have the proper zoning or meet minimal standards. Which is not a bad thing as I am sure you want to ensure that the food you are preparing is not going to make anybody sick.
Then hopefully, you do have a recipe that everyone raves about and is not available in any store. Uniqueness is what is going provide you with the edge to bump out the mega companies that pump out millions of food products daily.
ChillyChiles.com is a good example of someone local that started making hot sauces at home and now has the largest in-store and online selection of hot sauces in Canada.
So once you have found and can make your product efficiently at optimum quality, you are ready for marketing.
Look at me already jumping ahead…I forgot the all important “Business Plan.”
I know that sounds boring, but successful businesses all have one thing in common, yup that’s right, a business plan.
You need that foundation piece to either secure financing if needed and to ensure distributors and customers.
There is nothing more awkward than to arrive at a potential customer and not have a clear mission statement or projection of sales. Not to mention the need to know your cost of production, so you know how much you need to charge. Hopefully, the price is less or equivalent to your competition.
Of course, you can read all about why and how to create a business plan here.
Now for the fun part.
You have your winning product and your business plan.
Your business plan will likely include how you will be marketing your product, but if you didn’t go to that direction yet because you just want to see if you want to go ahead with this option, then I will continue to explain some options.
The most famous and well-known method of selling home-made foods are at local farmers markets, bizarre or craft show events.
As mentioned earlier this option may take up much of your time, and the costs may add up to be more than it is worth. This is not to say that it can’t be profitable, but it will limit you to how much you can sell. I f you are just looking to supplement your income on a part-time basis and enjoy going to these type of venues then this may all you need to do. Keep in mind that you will always need one or two people stay at the booth the whole day. Then there is the full setting up and taking down all your inventory, bringing everything there and back home. The volume of sales will depend on the number of attendants and whether your product falls well into the theme of the event. As an example, a craft show may not be as profitable in sales compared to a farmers market. The consumer stage will be different for both of these events. You can read more on purchasing stages here.
Another option is to have your product on shelves in local corner stores or within local restaurants. This option will take a proper business plan to show that you are a valid business and have plans in place to answer or adjust to various scenarios. Redhenbaking.com is a perfect example of starting their business by baking and delivering bread to local stores and restaurants. Then there are people like Verne and Judy Duclos at Gizmospickledplus.com that farm most of the raw ingredients or harvest from the wild which is a perfect example of a product that no major companies can compete. My preferred story is about a guy in college making his own Almond and Butter because he was a vegetarian. He would put his jars of butter in the refrigerator and because he had roommates he would label his jarred butter with his name. That was the beginning of his product label called Justin’s.
Best way to leverage your business
Whichever option or direction you decide to take for selling your products, your business plan should include an online component. The perfect example to explain why you need a website are the links to successful businesses I added to this blog.
Having a proper website that people can access will only help your business grow faster to a broader audience. Not only will the site allow for locals to spread the word. You could create business cards and hand out during your local event sales to entice people to contact you or visit your site if they liked your product.
Choosing a proper name is key to ensuring customers can remember your website should they lose your card. I wrote a blog on choosing a website domain name to help you figure out the best name to use. Then customers can share your site on social media, and the word gets around, before you know it you may end up with thousands of customers. Remember there are billions online daily, you only need a small percentage of that to have a successful business.
Ok, but How do I Build My Website?
I know, not everybody knows how to build a website. Luckily there are some options that I have screened to make that part easy.
The service that offers you the cheapest option with easy step by step teaching and loads of support is available at my My #1 Recommended site. You can try it out for free to see if it is right for you. The best thing by going this route is that it does not limit you to just one site or one product. With the knowledge you gain there is no limit to what you can accomplish.
Another option is to go with an all-in-one packaged ready-made type of store service. Shopify is probably one of the best online store service available. It can also be expanded, linked to your mobile or stationary store.
Let’s break it down to what you will need to do to get started.
Steps to starting a home based baking or canning business
- Have a Winning Recipe
- Create a Business Plan (Biggest Part to Ensuring Success)
- Build Your Website
- Sell lots and lots of baked or canned products
- Become a World Class Name in The Food Industry
If you are sill not sure about starting your business, just remember this saying:
You don’t have to be great to start, but you need to start to be great!
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