You may be asking what all this about retail merchandising?
Or maybe you are wondering what a retail merchandiser does and why is it becoming so popular?
Well, I did describe the role a little more on another blog of mine called “How to Become a Retail Merchandiser”.
Let us start with the general description of the retail merchandiser’s purpose.
What does a Retail Merchandiser Do?
A retail merchandiser is tasked to ensure that a product is represented appropriately to the right customer at the right time to entice a consumer on purchasing a specific product for a given price.
So basically, they are making sure that a company’s product is in the right place, at the right time with the right price displayed.
It is not a new role or position.
It evolved from the basic store stock person. Where a store employee is tasked to go to the back of the store, get boxes of various products and make sure the store shelves stay filled.
The stock person role continues to exist, especially in stores where large volumes of products are being moved in a given day.
Stock Worker VS Retail Merchandiser
The stock worker, a store employee, in general, does not have any special interest in how any given product is displayed.
Their role is only to ensure the shelves are full, kept clean and organized when someone comes along to a specific area in the store.
The retail merchandiser has a specific interest in the product being displayed. They are hired by a given product company to ensure their product is being represented appropriately in all the stores that carry their product. Their product may be in specialty or general product stores.
They are hired by a given product company to ensure their product is being represented appropriately in all the stores that carry their product. Their product may be in specialty or general product stores.
Some retail merchandisers offer increased support from the described role of ensuring the product is being displayed as the company wants it to providing design and store layout configurations.
The retail merchandiser has the advantage of traveling to and from various types of stores and seeing what the competition is doing in each store or region.
This provides the retail merchandiser great insight on how to promote products for their respective companies. This why we are now seeing larger retail merchandising companies provide a broader range of services that now include various design and marketing services.
This why we are now seeing larger retail merchandising companies provide a broader range of services that now include various design and marketing services.
Future of the Retail Merchandiser
The role of the retail merchandising industry is only going to continue growing.
Now with our global population of over 7 Billion people, you will an see increased number of companies looking at beating out the competition and having a retail merchandiser with a constant ear to the ground can give them that extra competitive edge.
Learn more about how to start a retail merchandising business and what tools you will need by clicking here for my Work From Home Business page.
If you have any questions or comments please leave them below. We would love to hear from you!